Background: At the 2009 Canadian Cochrane Symposium, consumers identified ‘‘Promotion’’ as one of four priority activities for 2009-2010. It was felt that Canadian members of CCNet (Cochrane Consumer Network) could promote the Cochrane Library and the work of the Cochrane Collaboration to their local consumer health groups, charities, churches, schools and other social networks. Methods: Training will be provided and promotion packages will be developed during a consumer workshop at the Canadian Cochrane Symposium in May 2010. Following the symposium, participants will be equipped to plan a promotion activity in their local area. Evaluation: Evaluation forms will be given immediately after the promotional activities. An online survey will be given 1 month after the promotional activity. In depth interviews with the Cochrane consumers who perform promotional activities will take place after the event to identify challenges and opportunities. Outcomes: Based on the results, and experiences of the participants, we plan to develop a Promotion Kit that any Cochrane consumer could use to guide the dissemination of reviews or to promote the Cochrane Collaboration. This process would at minimum include: How to identify and prioritize stakeholders / end users, Strategies to make initial contact with end users, Communication ideas e.g. newsletters, websites. The Promotion Kit would also include existing material used by other Cochrane entities.