Background: South Asia, incredibly diverse in terms of language, religion, tradition, cultural practice, and various other aspects, is a unique part of the world. Home to over 15% of the world’s population, and nearly 35% of Asia’s population, it is the second poorest region in the world. How can evidence-based healthcare, as advocated by the Collaboration, be promoted in this world of daunting challenges like hunger, malnutrition and child mortality?

Objectives: This presentation attempts to formulate the best tools for promoting and disseminating Evidence-based Medicine in South Asia, and other and middle-income countries faced with similar challenges.

Methods: In order to arrive at an answer, the following may be looked at: (1) the socio-psychological factors involved in the process by which South Asians make decisions with regard to healthcare; (2) health campaigns, founded on Evidence, that have been successfully undertaken in the region by NGOs; (3) statistics that will throw light on the efficacy of print and broadcast media, and social networking sites, as tools to promote Evidence-based Medicine in this setting.

Results: The discoveries thrown up by the above exercise would be synthesized in order to make a framework for dissemination activities as well evaluation of their impact.

Conclusions: In conclusion, the South Asian Cochrane Centre’s methods and modes of dissemination would be critically appraised.