Article type
Year
Abstract
Background:
In March 2014, the Brazilian Cochrane Centre (BCC) held a workshop for journalists to shorten the distance between evidence-based health and the communication vehicles in the country.
Objectives:
To present evidence-based health and to teach journalists to find evidence-based health information sources. That way, the communication vehicles would act as dissemination agents of reliable information to the general population.
Methods:
A free four-hour walk-in workshop was given in conjunction with the ABRACOM (Brazilian Association for Communication Agencies). The lectures' contents included: presenting the Cochrane Collaboration and its main study designs, basic concepts of evidence-based health and systematic reviews, evidence-based pediatrics, and journalistic cases in the health field published without scientific evidence.
Results:
- More than 20 health-communication professionals from public relations agencies, big media and specialized vehicles attended.
- The workshop content had a viral effect and as a result, two open television news story about the topic (TV Globo and RedeTV, the first has the biggest audience in the country).
- Ongoing: the newspaper Folha de S.Paulo is preparing important story news about health judicialisation in collaboration with the BCC. The Science UOL which is the main health and science Brazilian portal is preparing a research series that will include the Cochrane Collaboration findings.
Conclusions:
The workshop achieved its goal to approximate findings between the Brazilian media, the BCC and the Cochrane Collaboration. All results from this action are being analyzed. We expect more communication vehicles to start publishing evidence-based health content material. This was the first step to introduce the CCB collaborators and the Cochrane Collaboration studies as information sources for the Brazilian media; this resulted in up to date published content reaching the general public and those who form opinions.
In March 2014, the Brazilian Cochrane Centre (BCC) held a workshop for journalists to shorten the distance between evidence-based health and the communication vehicles in the country.
Objectives:
To present evidence-based health and to teach journalists to find evidence-based health information sources. That way, the communication vehicles would act as dissemination agents of reliable information to the general population.
Methods:
A free four-hour walk-in workshop was given in conjunction with the ABRACOM (Brazilian Association for Communication Agencies). The lectures' contents included: presenting the Cochrane Collaboration and its main study designs, basic concepts of evidence-based health and systematic reviews, evidence-based pediatrics, and journalistic cases in the health field published without scientific evidence.
Results:
- More than 20 health-communication professionals from public relations agencies, big media and specialized vehicles attended.
- The workshop content had a viral effect and as a result, two open television news story about the topic (TV Globo and RedeTV, the first has the biggest audience in the country).
- Ongoing: the newspaper Folha de S.Paulo is preparing important story news about health judicialisation in collaboration with the BCC. The Science UOL which is the main health and science Brazilian portal is preparing a research series that will include the Cochrane Collaboration findings.
Conclusions:
The workshop achieved its goal to approximate findings between the Brazilian media, the BCC and the Cochrane Collaboration. All results from this action are being analyzed. We expect more communication vehicles to start publishing evidence-based health content material. This was the first step to introduce the CCB collaborators and the Cochrane Collaboration studies as information sources for the Brazilian media; this resulted in up to date published content reaching the general public and those who form opinions.