Article type
Year
Abstract
Objectives: To introduce basic concepts of science communication and discuss the pitfalls and problems of presenting Cochrane evidence to the public.
Description: Cochrane Reviews (CR) present the results of clinical research. It is challenging to understand, interpret and use a CR as a non-expert: Understanding of the scientific research process, appraising the quality of clinical trials and knowing the clinical field are prerequisites for full understanding and use of the results of a CR. Therefore Cochrane introduced the standards for ‘Plain language summaries’ and focused on communication channels beyond the scientific community in Goal 2 of 'Strategy to 2020'. Using a CR as an example we will work together on preparing the key messages for relevant audiences (politicians, consumers, journalists).
1.Mapping the problem: Experiences of the participants with (un)successful science communication; what are the key messages from the point of view of the evidence producers?
2.Message, audience, channels: Communication theories in a nutshell.
3.Step by step: Define the audience, find the right words, visualization, message in three points.
4.Add value for the target group: Criteria for good science communication from the point of view of a) journalists, b) consumers, c) politicians. Participants will prepare a key message product for their audience (a, b or c) in small groups.
5. Presenting the results of each group, differences for the target groups and feedback.
Description: Cochrane Reviews (CR) present the results of clinical research. It is challenging to understand, interpret and use a CR as a non-expert: Understanding of the scientific research process, appraising the quality of clinical trials and knowing the clinical field are prerequisites for full understanding and use of the results of a CR. Therefore Cochrane introduced the standards for ‘Plain language summaries’ and focused on communication channels beyond the scientific community in Goal 2 of 'Strategy to 2020'. Using a CR as an example we will work together on preparing the key messages for relevant audiences (politicians, consumers, journalists).
1.Mapping the problem: Experiences of the participants with (un)successful science communication; what are the key messages from the point of view of the evidence producers?
2.Message, audience, channels: Communication theories in a nutshell.
3.Step by step: Define the audience, find the right words, visualization, message in three points.
4.Add value for the target group: Criteria for good science communication from the point of view of a) journalists, b) consumers, c) politicians. Participants will prepare a key message product for their audience (a, b or c) in small groups.
5. Presenting the results of each group, differences for the target groups and feedback.