Description: At Cochrane UK, we aim to disseminate health evidence and encourage engagement with it on social media. We have built a range of products that are designed to be 'short, shareable and social'. We have a blog, Evidently Cochrane, ‘blogshots’ (brief infographics summarising Cochrane reviews (Fig. 1)), vlogshots (short videos delivering key messages from Cochrane reviews) and tweetchats, online discussions of health evidence. Each of these products stand alone or form part of ongoing series, clearly tailored to specific audiences.

Objectives: This presentation will discuss the ways in which we monitor social media trends and the impact of our activities to create new evidence products. It will particularly focus on targeted dissemination, whether through targeted series aimed at a specific audience or content that is optimised for certain social media channels.

The aim of the presentation is to raise awareness and use of reliable health evidence, especially (but not exclusively) Cochrane evidence, to inform clinical practice and health decisions through social media. It will aim to inform and inspire the audience to think of new ways to share research evidence.