Telling good stories: A workshop on the art of persuasion

Article type
Authors
Greenhalgh T1
1University of Oxford
Abstract
This session is linked to Plenary 4: EVIDENCE IN A POST-TRUTH WORLD: The evidence, ethos and pathos. How scientists can engage, and influence the public, press and politicians

Objectives:
To explore how the principles of rhetoric and persuasion introduced in the plenary ‘Evidence in a Post-Truth World’ can be applied to specific cases.