Article type
Year
Abstract
Background:
Choosing a good image is an important part of creating dissemination products, such as blogs and blogshots, based on Cochrane evidence. Images can also increase reach and engagement when sharing Cochrane evidence on social media. It can be challenging to choose images that are accurate, relatable and sensitive and which also conform to Cochrane Brand Guidelines. To help people choose images to share Cochrane evidence, Cochrane UK is developing an Images Checklist and Guidance, based on the Cochrane Dissemination Checklist introduced in 2019. The Images Checklist will be launched at the Colloquium in Toronto.
Objectives:
• introduce participants to the new Images Checklist, its development and why it is important
• share general principles of good and bad practice when choosing images
• show illustrated examples of images to accompany a variety of Cochrane evidence
Conclusion:
We expect that many of the items in the Dissemination Checklist and Guidance will have direct applicability to the Images Checklist. New items will need to be added to the Images Checklist, drawing on feedback from consumers and our experience of choosing images when sharing Cochrane evidence. We hope that the introduction of an Images Checklist will support those working within Cochrane to share evidence for a range of stakeholder audiences and in a variety of dissemination products.
Patient or healthcare consumer involvement:
Cochrane UK will involve consumers in the development of the Images Checklist. Prior to beginning work on the Checklist, Cochrane UK along with Cochrane Common Mental Disorders sought feedback from the public and from people with lived experience of mental health problems about appropriate image use when illustrating mental health topics. The Checklist draws on this feedback.
Choosing a good image is an important part of creating dissemination products, such as blogs and blogshots, based on Cochrane evidence. Images can also increase reach and engagement when sharing Cochrane evidence on social media. It can be challenging to choose images that are accurate, relatable and sensitive and which also conform to Cochrane Brand Guidelines. To help people choose images to share Cochrane evidence, Cochrane UK is developing an Images Checklist and Guidance, based on the Cochrane Dissemination Checklist introduced in 2019. The Images Checklist will be launched at the Colloquium in Toronto.
Objectives:
• introduce participants to the new Images Checklist, its development and why it is important
• share general principles of good and bad practice when choosing images
• show illustrated examples of images to accompany a variety of Cochrane evidence
Conclusion:
We expect that many of the items in the Dissemination Checklist and Guidance will have direct applicability to the Images Checklist. New items will need to be added to the Images Checklist, drawing on feedback from consumers and our experience of choosing images when sharing Cochrane evidence. We hope that the introduction of an Images Checklist will support those working within Cochrane to share evidence for a range of stakeholder audiences and in a variety of dissemination products.
Patient or healthcare consumer involvement:
Cochrane UK will involve consumers in the development of the Images Checklist. Prior to beginning work on the Checklist, Cochrane UK along with Cochrane Common Mental Disorders sought feedback from the public and from people with lived experience of mental health problems about appropriate image use when illustrating mental health topics. The Checklist draws on this feedback.