Article type
Abstract
The effect of promotional marketing on sugar consumption demand and health:a systematic review
Xiaoye Hu1,2, Xiuxia Li1,2, Kehu Yang1,2
1.Centre for Evidence-Based Social Science/Center for Health Technology Assessment, School of Public Health, Lanzhou University, Lanzhou,730000, China;
2.Centre for Evidence-Based Medicine, School of Basic Medical Science,Lanzhou
University, Lanzhou,730000, China
Abstract
Objective:There is global consensus on the harmful effects of excessive added sugar intake. However, the effectiveness of publicity and marketing strategies in achieving this reduction is unclear.Therefore, this review aims to explore the impact of publicity and marketing on sugar consumption demand and health outcomes.
Methods:PubMed, EMbase, Web of Science, and Cochrane Library databases were searched for randomized controlled trials(RCTs) examining promotional and marketing interventions. The search covered the period from the inception of the databases until June 2023. Methodological quality assessment of the included studies was conducted using the Cochrane risk of bias tool. A data extraction table was designed using Microsoft Excel 2021 software to extract relevant key information. Lastly, a narrative synthesis of the research findings was conducted.
Result:A preliminary search of the database yielded 2390 articles, out of which 8 articles were ultimately included in the review. of the studies focused on marketing, 62.5% interventions examined in these studies encompassed various forms of marketing, such as commercial advertisements, storied videos, magazines, as well as public service announcements with an emphasis on emotional regulation. Additionally, 25% counter-marketing measures were also explored.Although the interventions employed different methods, both direct marketing approaches and counter-marketing strategies aimed to reduce the demand for sugar consumption and had the potential to effectively prevent and control the occurrence of obesity.
Conclusion:While the evidence indicates that marketing publicity can effectively reduce the demand for sugar consumption, it is important to note that the quality of the available evidence is low. Besides, Research has primarily focused on online environments, there is a need for offline studies to provide evidence.
Xiaoye Hu1,2, Xiuxia Li1,2, Kehu Yang1,2
1.Centre for Evidence-Based Social Science/Center for Health Technology Assessment, School of Public Health, Lanzhou University, Lanzhou,730000, China;
2.Centre for Evidence-Based Medicine, School of Basic Medical Science,Lanzhou
University, Lanzhou,730000, China
Abstract
Objective:There is global consensus on the harmful effects of excessive added sugar intake. However, the effectiveness of publicity and marketing strategies in achieving this reduction is unclear.Therefore, this review aims to explore the impact of publicity and marketing on sugar consumption demand and health outcomes.
Methods:PubMed, EMbase, Web of Science, and Cochrane Library databases were searched for randomized controlled trials(RCTs) examining promotional and marketing interventions. The search covered the period from the inception of the databases until June 2023. Methodological quality assessment of the included studies was conducted using the Cochrane risk of bias tool. A data extraction table was designed using Microsoft Excel 2021 software to extract relevant key information. Lastly, a narrative synthesis of the research findings was conducted.
Result:A preliminary search of the database yielded 2390 articles, out of which 8 articles were ultimately included in the review. of the studies focused on marketing, 62.5% interventions examined in these studies encompassed various forms of marketing, such as commercial advertisements, storied videos, magazines, as well as public service announcements with an emphasis on emotional regulation. Additionally, 25% counter-marketing measures were also explored.Although the interventions employed different methods, both direct marketing approaches and counter-marketing strategies aimed to reduce the demand for sugar consumption and had the potential to effectively prevent and control the occurrence of obesity.
Conclusion:While the evidence indicates that marketing publicity can effectively reduce the demand for sugar consumption, it is important to note that the quality of the available evidence is low. Besides, Research has primarily focused on online environments, there is a need for offline studies to provide evidence.