Using Multifaced Strategies and Social media to Promote Knowledge Translation of Cochrane Review: Taiwan 10 year experiences

Article type
Authors
Chen K1, Kuo K2, Chen C3, Huang T4, Tam K5, Hou W6, Hsieh Y
1Post-Baccalaureate Program in Nursing, College of Nursing, Cochrane Taiwan, Taipei Medical University, Taiwan; Department of Nursing & Research Center in Nursing Clinical Practice, Wan Fang Hospital, Taipei Medical University, Taiwan
2Cochrane Taiwan, Taipei Medical University , Taiwan; Department of Orthopaedic Surgery, National Taiwan University Hospital, Taiwan
3Department of Public Health, School of Medicine, College of Medicine, Cochrane Taiwan, Taipei Medical University, Taiwan; Division of Plastic Surgery, Department of Surgery, Wan Fang Hospital, Taipei Medical University, Taiwan
4Department of Nursing & Research Center in Nursing Clinical Practice, Wan Fang Hospital, Taipei Medical University, Taiwan; School of Nursing, College of Nursing, Cochrane Taiwan, Taipei Medical University, Taiwan
5Division of General Surgery, Department of Surgery, School of Medicine, College of Medicine, Cochrane Taiwan, Taipei Medical University, Taiwan; Division of General Surgery, Department of Surgery, Shuang Ho Hospital, Taipei Medical University, Taiwan
6Department of Physical Medicine and Rehabilitation, Taipei Medical University Hospital, Taiwan; Department of Physical Medicine and Rehabilitation, School of Medicine, College of Medicine, Cochrane Taiwan, Taipei Medical University, Taiwan
Abstract
"Background: The application of evidence-based healthcare (EBHC) to provide patient-centered care has been widely recognized by healthcare providers and the public. Strengthening evidence-based practice through multifaced strategies and social media platforms is critical in promoting EBHC.
Objectives: This article aims to share experiences utilizing multifaceted strategies, various social media platforms, and activities for disseminating evidence from Cochrane Reviews.
Methods: We employed a variety of knowledge translation strategies, including the translation of Cochrane Database of Systematic Reviews (CDSR) plain language summaries, dissemination of evidence through popular social media platforms (Facebook, Instagram, and LINE app), participation in national Evidence-Based Medicine (EBM) competitions, creation of EBHC posters (memes), production of podcasts, and development of short YouTube videos.
Results: By the end of 2023, we translated 2,354 Cochrane Database of Systematic Reviews (CDSR) plain language summaries and disseminated Cochrane Reviews evidence through Facebook (established in 2012, with 6,594 followers, 96.6% Taiwanese, 66.0% female and in average 10.3 posts/ per month, 735 viewers/ post in 2023), Instagram (established in 2020, with 777 followers, 82.8% Taiwanese, 65.5% female and 707 posts), and the LINE app (established in 2020, with 1,400 followers and 797 posts) (Fig. 1). Additionally, we organized EBHC posters (memes) competition with 56 memes participated submitted. Furthermore, we produced 6 podcasts and 68 YouTube videos. The overall satisfaction rate exceeded 90%. The strategies effectively facilitated knowledge translation among healthcare providers and the public in Taiwan, thereby enhancing the EBHC and KT culture nationwide.
Conclusions: Social media provides numerous avenues to engage target audiences and disseminate Cochrane Review evidence effectively. Healthcare providers and the public may access and engage in late evidence using a variety of EBM activities and social media platforms to increase the uptake of new knowledge.
Relevance and importance to patients: As a result of these knowledge translation activities, patients and the public would benefit from easily accessing translated plain language summaries, memes, podcasts, and YouTube videos in their native languages. The programs certainly lead to improved health promotion and behaviors."