Anywhere Cochrane Reviews: responsive web design, the 'connected article' and Cochrane evidence

Article type
Authors
Toler T1, Joyce S2, Pentesco-Gilbert D2
1Wiley, United States
2Wiley, United Kingdom
Abstract
Background:
Responsive Web Design (RWD) is one of the prime concepts behind mobile internet access. What this provides to the user or reader is content that is enabled to be responsive to its device, optimizing their use of the information particularly to improve their mobile internet experience. After conducting extensive research to understand how users want to interact with HTML and PDF versions of articles on both large and small screens, Wiley developed two new connected article formats: Anywhere Article (AA) and the ReadCube Enhanced PDF (ePDF). With the AA and ePDF, supporting information is integrated into the article environment, making for a less cluttered and clearer content. The focus is on presentation beyond the standard PDF format.

Objectives:
Wiley plans to introduce the AA and ePDF experience to systematic reviews in the Cochrane Database of Systematic Reviews (CDSR) in 2014 and to improve the readability, portability and adoption of Cochrane Reviews. In a nutshell, this will provide the reader with a satisfying experience without obstacles and clutter of traditional html and pdf publishing.

Methods:
A redesign of Cochrane Reviews along AA and ePDF lines will be implemented for the full CDSR alongside the current implementation of the HTML and PDF rendering. The resulting usage will be analysed and user feedback reviewed.

Results:
In 2012 and 2013, PDF was higher than HTML usage of full text Cochrane Reviews. The results of the introduction of AA responsive web design will be evaluated to consider the impact on the HTML usage and reader satisfaction, including portability.

Conclusions:
The key focus for the article HTML design and implementation is ease of use on the move and to be readable. The introduction of the AA experience is the start to improving, expanding and updating the Cochrane Review.