The Cochrane Library publicity: media coverage around the world

Article type
Authors
Urquhart B, Sampson L
Abstract
Background: The key objective of Wiley’s publicity strategy is to raise the profile, internationally, of The Cochrane Library through the media, with the aim of increasing usage. Methods: Each quarter we select a number of new and updated reviews for publicity activity. Results: Usage of The Cochrane Library on Wiley InterScience has increased month on month. A portion of this successful usage development is a result of Wiley’s publicity strategy. Conclusions: Media coverage of Cochrane reviews and updates has helped to raise the international profile of The Cochrane Library in both the professional and consumer media. The poster will look at different regions around the world, covering reviews, and where the most popular reviews come from.