Article type
Year
Abstract
Background: The length and depth of Cochrane systematic reviews may be perceived as an obstacle for their use by physicians and patients. A shorter synthesized product may be more appealing to the busy health professional, especially if it bridges research with local clinical practice and patient values.
Objectives: To describe the reach and use of 'Cochrane in Daily Practice' (CiPD), a monthly series of Cochrane Review synopses that included a clinical commentary relevant to childcare.
Methods: During 2017, we produced a series of monthly synopsis (CiDP) of Cochrane Reviews relevant to childcare, that included a blogshot, a structured summary, and a clinical commentary focused on daily practice. The blogshot was a translation or modification of those produced by Cochrane UK or Cochrane Iberoamerica, or was newly created by a staff member of Cochrane Mexico. Health professionals from our host institution and from pediatric societies around the country were asked to write the commentary. These synopses were published in Spanish on Cochrane Mexico's website and shared through social media and mailing lists. We used web analytics to measure the use and reach of the synopses.
Results: We produced 12 CiPD pediatric synopses. These webpages were visited 3158 times: 69% of visitors were from Mexico, most of the rest were from Spanish-speaking countries. Web traffic showed a spike in March that coincided with the increase of visits from Mexico to the cochrane.org website. Visits also increased in the first week of each month, corresponding with social media shares.
Conclusions: CiPD synopses had a modest reach in Mexico and Spanish-speaking countries, with the highest rate of visits in the first week after publicatio,n suggesting that a continuous promotion strategy could yield a higher impact.
Patient or healthcare consumer involvement: Although CiPD synopses were aimed at health professionals, we are exploring the possibility of adding a commentary by patients alongside the one written by clinicians.
Objectives: To describe the reach and use of 'Cochrane in Daily Practice' (CiPD), a monthly series of Cochrane Review synopses that included a clinical commentary relevant to childcare.
Methods: During 2017, we produced a series of monthly synopsis (CiDP) of Cochrane Reviews relevant to childcare, that included a blogshot, a structured summary, and a clinical commentary focused on daily practice. The blogshot was a translation or modification of those produced by Cochrane UK or Cochrane Iberoamerica, or was newly created by a staff member of Cochrane Mexico. Health professionals from our host institution and from pediatric societies around the country were asked to write the commentary. These synopses were published in Spanish on Cochrane Mexico's website and shared through social media and mailing lists. We used web analytics to measure the use and reach of the synopses.
Results: We produced 12 CiPD pediatric synopses. These webpages were visited 3158 times: 69% of visitors were from Mexico, most of the rest were from Spanish-speaking countries. Web traffic showed a spike in March that coincided with the increase of visits from Mexico to the cochrane.org website. Visits also increased in the first week of each month, corresponding with social media shares.
Conclusions: CiPD synopses had a modest reach in Mexico and Spanish-speaking countries, with the highest rate of visits in the first week after publicatio,n suggesting that a continuous promotion strategy could yield a higher impact.
Patient or healthcare consumer involvement: Although CiPD synopses were aimed at health professionals, we are exploring the possibility of adding a commentary by patients alongside the one written by clinicians.